IRW ’17: Indian handlooms take the ramp to revival by ANI

Posted on Posted in Maati Milaap, Media Article

IRW 2017: Indian handlooms take the ramp to revival

New Delhi [India], Apr 29 (ANI): In the current melange of high-street labels and fast fashion, India Runway Week (IRW) Season 8 saw Indian handlooms weave its magic on the ramp on Day 1. […]

Bringing a summery tint to the ramp, the models for SoCHE sported outfits with an element of environment.

“SoCHE really drives innovation in the handicraft sector from a sustainability lens. The collection today was of ethnic hand embroidery called Kalavat from Rajasthan’s Barmer district. This is made by women in the villages around the bordering areas of Barmer. It is languishing handicraft, an embroidery which is really seeing day of the light other than in the region of Barmer. It’s for the first time people are really seeing Kalavat in this format and we really experimented with Kalavat,” Kanika, Founder of SoCHE Foundation.

She added, “We not only did it in garments, but also in the headbands. Since we’re all about handicrafts trying to give it a spin of innovation, we paired it up with sun-dried terracotta accessories. The idea of giving it an environmental sustainability spin, the collection was very different.”

“Our theme, be it from Barmer, the design patterns, for example there was peacock with the embroidery, the pug marks with the embroidery, flowers with the embroidery, we wanted to bring in that element of environment in the design itself,” Kanika noted.

SoCHE at India Runway Week